Time period
2017 – 2018
Managed by the Trail Angels Info & Booking Center since 2018
Responsibility
Development of a product, operational and business model for the Nockberge-Trail and its management. Official Nockberge-Trail Information & Booking Center since 2018.
Project partner
Tourismusregion Nockberge GmbH; Kärnten Werbung Marketing & Innovationsmanagement GmbH; Tourismusregion Katschberg-Rennweg Marketing GmbH; Tourismusverband Krems in Kärnten; TMG Turracher Höhe Marketing GmbH; BRM Bad Kleinkirchheim Region Marketing GmbH
Profile
Ski touring is booming and has evolved to a common sport in the last few years. The supreme discipline has always been the crossing of a mountain range over several days. The Nockberge-Trail may be seen as a pleasurable and moderate counter proposal to the often very demanding and spartan classical crossings like the Haute Route. The claim “The Wilderness & Wellness Ski Traverse” says it all: A lot of wilderness on long ski tours during the day and comfort and relaxation in good hotels in the evening. The responsible management by the Booking Center is an important factor for success and an essential part of the “total package”. The whole package is so coherent that within 3 seasons the Nockberge-Trail has developed into a well-known fixed star in the ski touring sky, a flagship product that has a great impact on ski touring in Carinthia.
Link
www.nockberge-trail.com
Other projects
Alpe-Adria-Trail
Bernstein Trail
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